Let city business empower city life. On July 21st, Wuyue Plaza in Midong was grandly opened.

　　Business circle is the "living room" of a city, the inevitable product of economic development, and the external manifestation of the expansion of the urban framework. With the shrinking or even disappearance of traditional business districts, new business districts have emerged.

　　What changes can the birth of a large-scale comprehensive commercial body with a construction area of about 100,000 square meters bring to the region?

　　Some people say that it can improve the happiness index of residents. Some people say that it can effectively stimulate the consumption potential of the district. Some people say that it can promote the balanced development of cities.

　　Urumqi Midong Wuyue Plaza, the new city holding group, is the first urban commercial complex in Xinjiang with an area of over 100,000 square meters. As of April 28 this year, Xincheng Holdings has opened a total of 144 Wuyue Plaza, ranking first among listed companies at home and abroad. The total number of Wuyue Plaza opened, under construction and planned by the company has reached 198, and it has settled in 141 cities across the country.

　　With good business performance and continuously improved commercial operation strength, Xincheng Holdings won the "Top 10 Comprehensive Strength of Real Estate Development Enterprises in 2023" and ranked among the top 10 for five consecutive years; Ranked fourth in the "Top 10 Comprehensive Strength of Commercial Real Estate of Real Estate Development Enterprises in 2023"; And for seven consecutive years, it has been ranked as TOP2 in the commercial real estate operation list of real estate development enterprises.

　　City New Town Holding Group aims to build a landmark commercial complex in the city. The opening of Wuyue Plaza in Midong will boost the city’s innovative development, inspire the new ideal human settlement pattern in Midong and create a new landmark in the north of the city.

Midong Wuyue Square renderings.

　　Urban development and transportation first.

　　As the foundation of urban development, road traffic brings people and funds to regional development.

　　Urumqi Midong Wuyue Plaza, a new city holding group, is located in the north of Urumqi New City, close to the main roads in the region, with mature living facilities, only about 1.9 kilometers away from the Midong District Government, and a range of hospitals, education, parks, communities and other diverse life scenes within 5 kilometers of the project. Upon completion, it will become the first urban family life quality comprehensive shopping center in Midong District!

　　Use space design to stir up the capital of Asia

　　"Feelings for Jiangnan" led "Western Regions Landscape" to a dream-seeking trip to Tianshan Mountain. After careful polishing, Wuyue Square in Midong was officially launched as a demonstration area of gardens and waterscape in Jiangnan, which opened the vane of people’s life in Midong.

Site map of Wuyue Square in Midong.

　　Highlights of Space+Content "Out of Circle"

　　Children’s Theme Fun Interactive Experience Center: a new type of family one-stop punching place, a three-story planning children’s theme area, and a children’s theme design on the left end combined with the top surface and soft clothes to highlight the children’s theme, create a playground, enrich the parent-child interaction process, increase children’s fun, and have a parent-child experience casino.

　　Create a gluttonous food feast and improve the business atmosphere and business tonality at night. The dim lights collide with all kinds of food, which is a double enjoyment of visual taste. Three or five friends, meet delicious food, and relax at the party; You can also get together with your family, feel warm and interactive, and let happiness freeze at this moment.

　　Outdoor squares, music fountains, gluttonous food, hand-painted parking lots, outdoor street linkage, cross-border integration of scenes, highlighting urban functional services, but also a gathering place for urban trends. A shot everywhere is a blockbuster, which meets the needs of consumers in all directions.

　　There are 233 famous brands in 6 floors, and 80% of them are the first to enter, including the first in Xinjiang, the first in Urumqi and the first in Midong District! The plan covers a variety of business combinations such as supermarkets, cinemas, large-scale children’s amusement, boutique retail, well-known restaurants and leisure experiences, which improves the consumption quality in the region and brings more shopping experiences!

Children’s play area renderings.

　　The rise of every city-level complex is often accompanied by the birth of a "core". When a commercial center is in full swing, it is also the curtain of a brand-new future. On July 21st, let’s look forward to the grand opening of Urumqi Midong Wuyue Plaza, a new town holding group. (Text/Figure Hao Yifei)

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