In the cinema, did you take a picture？

In today’s soaring box office and expanding market, civilized movie viewing has once again become a topic-have you taken a screen in the cinema?

Screen capture has become a hot word, which began at the just-concluded Shanghai International Film Festival. The so-called screen capture is to take pictures on the screen with a camera or mobile phone when watching a movie. Because of the unprecedented scale of this year’s Shanghai International Film Festival, many films were shown for the first time in Asia and even around the world, which ignited the audience’s enthusiasm for taking pictures and triggered a big discussion. The reason of opponents is that this practice not only infringes copyright but also affects others; Proponents argue that the boundary of copyright is inherently uncertain, and if it can be done without affecting others, personal hobbies are understandable.

From this discussion, we can see that today, with the soaring box office and the expanding film market, civilized movie viewing has once again become a topic.

"A visit here" in the cinema

It was the film critic magasa who first paid attention to and questioned the behavior of taking pictures. A few days ago, he pointed out in the Weibo that nine Hitchcock silent films shown at this year’s Shanghai International Film Festival have become the "hardest hit" for screen shooting. "Because of their high specifications and rarity, the ritual sense of pre-film explanation and live music has aroused the psychology of many viewers to" visit here ". The second scene of "easy virtue" was filmed on the screen even more than the first scene. In the first 5 minutes, there was a piece of white flowers around, accompanied by the click of the shutter. " This Weibo quickly attracted onlookers’ comments, and Weibo, the official of the Shanghai International Film Festival, also issued an appeal for it, hoping that fans should not take photos or videos during the film screening. Some netizens launched an activity of "You shoot the screen and I shoot you" to expose the phenomenon of screen shooting on Weibo.

It is worth mentioning that the phenomenon of screen shooting does not only exist among the audience. On the 20th of this month, the Hollywood summer blockbuster Superman: The Man of Steel was released in mainland China, and many cinemas all over the country actually posted the screen photos of the film on their official Weibo. Magasa said that he didn’t understand this, and thought that the cinema, as the executor of the rules, really shouldn’t encourage screen shooting in such a disguised form.

Cinema should have the obligation to inform.

In fact, it should be common sense that you can’t take pictures in the cinema. The reporter noticed that there is such a notice on the back of every movie ticket: photography, video recording and recording are not allowed in the cinema without permission. Some insiders told reporters that this is the regulation of the International Producers Association, which aims to protect the legitimate rights and interests of producers and prevent the occurrence of infringement. The infringement mentioned here not only refers to pirated images, but also includes publishing screen content in public spaces such as the Internet.

However, it turns out that before this discussion, many people didn’t realize that taking pictures is an act that should be banned. I’m afraid it has something to do with cinemas to a great extent. Some netizens suggested that in Hong Kong, cinemas will broadcast public service advertisements before the screening to remind the audience to watch movies in a civilized way, but there are few such practices in mainland cinemas; Nowadays, when many theaters hold performances, the staff will stop unauthorized shooting in time, but the staff of cinemas rarely interfere with it. In this regard, industry analysts said that this is because many performers will explicitly include the relevant content in the performance contract, but few film producers dare to do so, because "the film is still a buyer’s market."

Healthy market needs civilized audience

However, taking a screen will cause public outrage, not just because of infringement-originally, many fans took a screen just to leave a souvenir for themselves, and it did not involve infringement. In magasa’s view, the primary reason why he hates taking pictures is that the shutter, bright screen and flash will interfere with other viewers when taking pictures. Some fans pointed out that even if you don’t turn on the flash, the act of holding up your mobile phone or camera to take pictures will distract the attention of the surrounding audience. In other words, the essence of not taking pictures during the film screening is to respect the producers and other audiences in the venue.

In the process of this big discussion, some people recalled the cinema in the 1980s, where the audience ate melon seeds while watching the movie, and then directly spit the melon seeds on the ground. There are even children sitting in the back row who pee on the ground, because the cinema is too big, and they can’t find a seat when they go out to go to the bathroom. Nowadays, such uncivilized phenomena have been basically eliminated in cinemas, but electronic equipment has become a new source of uncivilized.

Thankfully, after screen shooting became a hot topic on the Internet, the situation is improving. One of the most remarkable phenomena is that many netizens who posted screen shots on Weibo have consciously deleted the relevant content. After all, a healthy market needs a civilized audience.