Officials speak for their hometown. Fancy multi-experts： products should also be responsible for problems.

　　BEIJING, Beijing, Oct. 1 (Lv Chunrong) Recently, a news that "post-90s beauty officials took retro photos to speak for characteristic towns in their hometown" was screened on the Internet, and the topic of "officials speak for tourism" once again aroused public concern.

　　The reporter of Zhongxin. com noticed that nowadays, more and more local officials are close to the "front line" and drink for local tourism in various ways, including taking photos, skydiving, dancing and filming MV. In this regard, some experts pointed out that the act of speaking for local governments is worthy of recognition, but the way chosen should be cautious. Relevant departments should also introduce some systems to regulate the endorsement behavior of officials.

　　Taking a photo, going on a show, skydiving … … It’s quite hard to speak for my hometown.

　　Recently, Wang Xue, a member of the Party Committee of Jiulonggang Town, Huainan City, Anhui Province, caused public concern by filming a group of "retro photos" to endorse the characteristic towns in his hometown. right

　　Coincidentally, in Zhejiang, according to media reports, in March this year, a group of photos taken in Xiangxue Meihai, Wangtan Town, Keqiao District, Shaoxing, surprised many netizens. Some people say, "It’s just a little dragon girl." more

　　In addition to taking photos, being on TV is also an important channel for many officials to speak for local tourism. In May this year, an official reality show launched by Shanxi Satellite TV spread all over the country. In the program, secretaries and mayors from 11 cities in Shanxi took turns to stage to promote the good local scenery. After the program was launched, it received rave reviews, and the secretaries and mayors became "online celebrity" for a time, which effectively promoted local tourism.

　　Different from the collective TV appearance of Shanxi officials, at the end of June this year, Chen Xingjia, secretary of Badong County Party Committee in Enshi, Hubei Province, "showed off" the local scenery by skydiving. Previously, he had appeared in many times to sing songs and promote local tourism, which frequently aroused public concern.

　　Taking photos, going on the show, skydiving and singing … … There are more and more ways for officials to speak for themselves, and even some officials spare no effort to dance popular dances. At the beginning of November, 2012, Zheng Yaping, then a researcher of Zhangjiajie Tourism Bureau, spontaneously put on a grass skirt and danced a very popular horse-riding dance in order to promote his hometown. Therefore, he was crowned as "Uncle Straw Bird" by netizens.

　　Becoming a "online celebrity" earns money. Public opinion believes that it is understandable to be beneficial to development

　　At present, some local officials have become the "online celebrity" in the eyes of the public because they have taken the initiative to publicize the local tourism industry, and the public has different opinions. But obviously, compared with celebrity endorsement tourism, it is easier to attract public attention because of the particularity of official status. Therefore, it has become a new trick for some places to promote tourism when officials are "online celebrity".

　　"The smell of wine is also afraid of the deep alley. How can you let everyone know if you don’t come out and drink?" This is the original intention of many officials as "online celebrity". As Chen Xingjia, the "skydiving secretary", said in an interview with Zhongxin.com, what he did was only to promote the scenery, regardless of other people’s opinions.

　　Regarding officials as "online celebrity", a recent media survey of 2001 people showed that 55.9% of the respondents believed that it was understandable for officials to become "online celebrity" as long as it was conducive to local economic and social development and helped to improve the living standards of ordinary people.

　　So, did the appearance of "online celebrity" officials promote the development of local society? The reporter of Zhongxin. com noticed that from the perspective of practical effect, the endorsement effect of many officials is really good.

　　Earlier, Chen Xingjia told reporters that after his endorsement, local tourism has developed to some extent. For example, a farmer next to the local Baren River opened a new farmhouse. On May 1 ST, 2016, he received more than 300 tourists. His income exceeded 12,000 yuan and his profit was over 60%. The family was busy until 9 o’clock in the evening. And there are many such farmers in the local area.

　　Similarly, as early as 2013, Li Xiang, secretary of Chengxian County Party Committee in Gansu Province, who is known as the "secretary of walnuts", marketed local walnuts through Weibo, helping the local walnut orchard with more than 500,000 mu to open the sales market, and tens of thousands of local walnuts were sold out within two months.

　　Expert: products should also be held responsible for problems.

　　Although some officials have received effective results after speaking for local tourism, the topic of speaking for officials has always been controversial. The focus is on whether the official endorsement of local tourism is a kind of role dislocation, doing nothing, or innovative exploration?

　　In this regard, Zhu Lijia, a professor at the National School of Administration, once analyzed in an interview with Zhongxin.com that it is normal for "officials to take the stage to drink for tourism". The reason why they become the focus of public opinion is because of the contrast between their identity and "endorsement". Nowadays, the society has entered the network era, and the expression of opinions has become a way for the public to supervise the official’s power behavior and social behavior. It is normal to have positive and negative voices.

　　Hou xinyi, a professor at the Law School of Tianjin University of Finance and Economics, believes that officials’ endorsement of local tourism is not a sign of doing nothing. From the legal point of view, there are no restrictions on the official’s endorsement behavior; Judging from the actual effect, it is the duty of local officials to speak for the local area, but the way they choose to speak should be carefully considered.

　　"For example, it is acceptable for many officials to attach local customs and natural scenery to their business cards to promote local tourism. However, beauty officials taking photos as local tourism endorsements need to be carefully considered in the current cultural atmosphere in China. " Hou xinyi said.

　　Hou xinyi pointed out that official endorsements should have boundaries. After all, the public has doubts about celebrity endorsements, but there are fewer doubts about official endorsements. In reality, although some officials don’t get paid to endorse the products of enterprises, if the products have quality defects, officials should also bear the responsibility.