Luhan held a concert, Yang Mi chatted about love, why did ＂Mao Xuewang＂ invite them？

Author | Xie Minghong

Editor | Li Chunhui

"Amateur star" seems to be very popular recently. From the 0713 fast man who was laid off and re-employed, to Xu Zhiyuan and Liu Zhenyun who crossed the border and re-employed on reality TV, and then to the wide wisdom and victory in the talk show group that broke the aesthetic bottom line of Hard Candy Jun one by one… They don’t need to perform any special talents or burst some shocking gossip, just because they eat, go to work, talk about mountains, they are comfortable enough to heal, eat and drink. Because they are rare "real people" in the entertainment industry, not only like the people around us, but also people with a funny life.

The "amateur entertainers" who gave us this feeling before and made mainland netizens miss it for a long time were the variety cafes of "Kangxi is Coming". Hard Candy Jun doesn’t know whether they are celebrities or not, but he has long been familiar with the embarrassing stories of them bathing and eating curry with their nanny, and knows the series of life processes of them falling in love, being cheated, getting married, and having babies. They work and live like pixels, so they have rich stories to share, and half feet have stepped into the entertainment industry, chatting enough.

Hong Kong Zhen, it is not easy to create a variety show similar to the entertainment industry’s version of "Fullou’s Sunday".The prerequisite is that you have a lot of friends. Secondly, they can all be unburdened and easy to be themselves with youHard Candy Jun searched and found that these two conditions "Mao Xuewang" were not only satisfied, but also could be performed supernaturally through the unique energy fields of Mao Mao and Xueqin

And when the top-class and national entertainers also came to "Mao Xuewang" to talk about the world, Hard Candy Jun was even more curious: how did this show "cast spells" on the stars, bring them back to their true state, and show another side that the public may not be so familiar with. In other words, Lu Han cooked with MSG and played it again, so the famous scene of "striving for excellence" can only be seen in "Mao Xuewang", right?

Luhan "holds a concert", Yang Mi "falls in love"

As soon as he slapped his clever head, Hard Candy Jun immediately went up to the UC party and created this popular summary for "Mao Xuewang"! What seemed impossible did happen in the show. To inspire Dingliu to do his whole job, he had to rely on the aura of his old friends, Mao Buyi and Li Xueqin.

As soon as they sit on the sofa and pet the dog, you will unconsciously treat them as friends in life, wanting to talk, share, and express.

As soon as Lu Han came, he didn’t treat "Mao Xuewang" as an outsider. Not only did he order songs, but he picked up the microphone and finished a song "Our Tomorrow". When he sang to the high pitch, he quickly hid from the camera for the sake of his image, but Xueqin reminded: he turned his back to be closer to the camera. Lu Han himself said that he had never sung so many songs in a row on any program, and in "Mao Xuewang", he actually used the most amateur microphone to hit the hardest high pitch. Lu Han also had a memory with Mao Mao to kill the chorus "Rainbow", which was indeed a rare scene.

The moment of cooking is also the source of happiness for the whole period. Lu Han’s "sensual seasoning" leads Mao Mao Xueqin to fry the kitchen. A spoonful of salt, a spoonful of sugar, a spoonful of chicken essence, what to put more and less depends on the feeling. Xueqin suspects that the lotus root is not ripe, Lu Han said: "It’s okay, we won’t eat it if it’s not ripe." Xueqin responded quickly: "No wonder you live happily."

In fact, I have been thinking here that these novelty may be more due to the expectation of not showing up for a long time, but after I started eating and chatting, I got something about "Mao Xuewang". It allows us to see the deep and mature Lu Han who is rare after the age of 30. He, who has always been a busy character, shares his life insights with Mao Mao and Xueqin in "Mao Xuewang" as the big brother of the past: "It is impossible for people to keep rushing, it is a machine." Feeling life is the most important thing at the moment, which may be the reason why Lu Han and Mao Xuewang choose both.

Looking at the variety show group, perhaps the only place where Lu Han can express this expression is "Mao Xuewang". Here, he can unload his heart and speak freely. After experiencing the noise and brilliance, we always have the desire to return to the true nature of life. If the previous variety show recorded the more and more violent side of Lu Han’s life in 20 +, then "Mao Xuewang" shows his "turning point".

In fact, in the interview show, it is difficult for Ding Liu to reveal such a real and heartfelt side, but in "Mao Xuewang", it seems to be just a casual chat between friends. Including before Yang Mi came, she wore an apron and quietly painted peach blossoms on the wall, and couldn’t feel the momentum of a line of flowers pressing Qunfang at all. Looking at the way she persuaded Li Xueqin, it was exactly the same as when her friends persuaded her to be open in the face of love.

Yang Mi, who rarely talks about love on the show, opened up the conversation because of Xueqin’s sincere sharing. Discussing the interaction between couples, Yang Mi said: "The desire to share is the expression of love, and many times I think what you are doing means I miss you." Not only us, Yang Mi will also have situations where she likes others and others don’t like her. But if there is no result after hard work, she feels that we still have rich things to do. "Do I have no life of my own? Do I have no business of my own? Do I have no friends of my own?" Sister Mi’s soul three questions can be called human sobriety, which should only be heard in Mao Xuewang.

The top players came to "Mao Xuewang" willing to open their hearts and have no scruples. The last time they saw it was "Kangxi is Coming". "Mao Xuewang" is like a life-like version of "Kangxi is Coming". Mao Xueqin and the others saved games and attracted all kinds of interesting friends to come. This may be because the energy field of the show is not like a variety show, but like a friend gathering game. So Lu Han said the topic of "life planning" that can only be heard in depth interviews, and Yang Mi turned into an emotional expert. After losing the constraints of the star image, they are more at ease.

The spiritual world of young people is open here

Showing utopian life on a variety show once fascinated the audience. But after the filter was broken, everyone obviously resented that kind of deliberate value indoctrination. Real life is not so glamorous, and it is difficult to solve problems with standard answers.

"Mao Xuewang" does not boil chicken soup to create a false ideal life template, but deconstructs the lifestyle and joys and sorrows of young people through true and sincere communication.This is the key to why many viewers regard the show as a spiritual haven, not just a variety show.

Familiar friends will come to the show in a state of extreme comfort, which is their most accustomed and favorite way of lifeWhen Zhao Xiaohui came, she directly watched the earthy skit "Master Qin’s Little Mute" with Mao Mao and Xueqin on the sofa. When they saw the kissing plot, Xiaohui and Xueqin couldn’t help but open the kettle and scream, showing the same blush. This comfortable state often makes us forget that we are watching a variety show, forget the distance across the screen, and play back the picture of ourselves and friends nestling on the sofa together.

Peng Fei and Jin Zhiwen also felt the same way, and it was called the "Mao Xuewang" apotheosis. The group strolled outside and met jazz musician Liu Yuan in the bar. It was an indescribable fate. The free and casual musical expression immersed everyone in a comfortable atmosphere. When Jin Zhiwen and Peng Fei played and sang "The Outside World", the camera swayed past Mao Mao and Xueqin, and they sat quietly next to each other to enjoy the healing of the music. In the dark bar, everyone’s eyes flashed. In an instant, they understood the charm of musicians and the power of music, which really soothed people’s hearts.

A small dinner, sitting around three or five friends, chatting about the gossip they heard recently and their current lives. Occasionally reminiscing about the years, sometimes talking about young people being fashionable and unrestrained, is the most comfortable.

Mao Dianwei met and chatted with Li Xueqin and many friends, which not only showed a multi-dimensional life, but also naturally completed the search for the topic of the program. Through long-term accumulation and excavation, "Mao Xuewang" has established a rich youth topic pool, which can be called a life guide. Chat with Land Rover about job search experience, complain with papi sauce, and talk with Long Danni about social terror…

Land Rover said that when it was the hardest time to find a job, it was full of job resumes in its official account, and when it came to the right opportunity, it was sent directly by self-recommendation, in order to let everyone see the advantages of their competence. Moments self-recommendation is also a way to open up the door. As the saying goes, there are no difficult jobs, only unbrave migrant workers, as he said, "Sometimes you just have to take the initiative, you don’t push yourself, no one will push you". Hard Candy Jun went to follow Land Rover’s official account, and sure enough, he got an automatically sent "Land Rover official PPT introduction". He really turned "Mao Xuewang" into a practical skills sharing fan, and shared his insights with everyone without reservation.

In a relaxed atmosphere,Easier to inspire insights into lifeQiao Xin insists on character as the bottom line of love, and believes that no matter how handsome you are, you can’t do dog things, and the three views must not follow your facial features. Wu Xin said that the more you grow up, the more you must learn to love yourself. She has learned to accept her ordinarityWhen we lack ability, we must learn to accept it.

In "Mao Xuewang", there is no standard answer. It just silently helps users digest negative energy and accumulate positive energy in the most relaxed and comfortable environment. As Mao Buyi said: "Maturity is accepting oneself, respecting others, and understanding people who are different from oneself."

Will "Mao Xuewang" be a new generation of dinner variety shows?

Bring the friends on the sofa to the show. Returning to Mao Buyi Li Xueqin’s original intention of making "Mao Xuewang", it is hard to imagine that it has really accompanied us for almost a year. Although the flying guests are not fixed and the theme is not particularly limited, they can’t help but accompany the fragrance of the meal to the last episode.

All the stories started from the small living room to study the name of the show. Mao Mao said: "At the beginning of’Mao Xuewang ‘, I wanted to use the way of recording life, showing the state of friends chatting on my sofa, and turning an idea into a show. I was nervous, and it was also the first time that Xueqin and I tried it." Mao Mao and Xueqin were even worried that they would not be able to invite anyone to record the show themselves in the end, but they did not expect that the show had gone through three seasons: winter, spring and summer.

We also felt the growth of "Mao Xuewang" in the process of chasing the show. From familiar old friends to gradually attracting more and more new friends, we spend every Monday together in Mao Xuewang’s living room. Moments of Mao Xuewang are gradually growing, and every friend who comes can find them sincere and lovely, which may be the magic of Mao Xuewang. The top gifter dad team is also growing day by day, and the wish of being sponsored by the air fryer that grows the most grass and is long-awaited by "Mao Xuewang" has come true!

From the exploration of the first issue to the successful conclusion of Xia Fan, we have seen that "Mao Xuewang" has come to a leading position in mid-form video variety shows through long-term companionship and unique content style. Xia Fan is constantly searching, and almost every issue has a few out-of-circle topics that attract attention. Lu Han has been searching continuously since the recording of the online broadcast, and the current issue is directly top the chart. Fans who are distressed that the show has done well and hope to be seen by more people also wish "Mao Xuewang" more and more success with tears!

In the process of accompanying everyone through three seasons, it is not easy for "Mao Xuewang" to be a variety show for the development department. The most difficult part of Chinese video content to succeed may be to insist that a moment of excitement is not worth long-term company. After the epidemic, we saw many mid-form videos playing the banner of companionship, but in the end, only "Mao Xuewang" broke the siege. Because the sense of companionship is a kind of slow fire, can’t be in a hurry, can’t be fast.

Now that "Kangxi is Coming" and "Please Refrigerator" have been off the air for a long time, the variety show with the attribute of dinner seems to be gradually withdrawing from the center of vision. It is foreseeable that the unique sense of companionship constructed by "Mao Xuewang" is expected to become the next variety show to occupy meal time, leading the mid-form video track. After all, such shows with the same original intention and understanding of young people are rare.

In the universe of "Mao Xuewang", there was no contradiction between "starry light" and "good friends". At the moment, the Xia Fan of "Mao Xuewang", whose layout and vision were getting bigger, had already invited Lu Han to the end.