[Picture] ＂Sword Rain＂ John Woo personally sells films, and overseas pre-sales are hot
Poster final version (vertical)
The martial arts masterpiece "Sword Rain", co-directed by John Woo and Su Zhaobin, will hit cinemas across the country on September 28. Since its world premiere at the Venice Film Festival, the filmmakers of "Sword Rain" have organized a number of trial screenings, which have received unanimous praise from domestic and foreign media and film critics. Recently, the "Sword Rain" crew who returned from the Venice Film Festival has received good news. The filmmakers revealed that overseas pre-sales have now covered six continents and dozens of countries, including North America. John Woo more bluntly said that "after the film was first cut, it sold copyrights in many countries, and the sales in some regions are better than" Red Cliff ".
John Woo personally sold the film, and "Rain of Swords" entered North America
"It’s not easy for a Chinese-language film to be sold to the United States," said John Woo, who has extensive Hollywood production experience and has a total box office of over $1 billion in Hollywood, after it was reported in June that the North American and South African copyrights of "Sword Rain" were pre-ordered by the famous Hollywood independent production giant Weinstein Company. To be able to enter North America so smoothly is behind the fact that Woo personally organized the overseas distribution of "Sword Rain". "As a director and producer, I have taken into account the issue of the film’s distribution in the world and considered what elements to add to make Western audiences like it."
Under the guidance of John Woo, "Sword Rain" is based on the traditional ancient martial arts stories, and is packaged in the protagonist’s disguise and pursuit of a new life. Its positioning of "+" Red Cliff "is easier for Western audiences to understand and get close to. Woo revealed that" after the first cut, it was sold to the West immediately, and the price was better than "Red Cliff". And Mark Muller, the chairperson of the Venice Film Festival, also "favored" "Sword Rain" after only seeing rough cuts, and designated it to be screened at the local Golden Field in Venice.
More than half of the cost is recovered, and there is no pressure on the domestic box office
"Sword Rain" tells the story of a female killer (Michelle Yeoh) and a simple young man in a small town (Zheng Yusheng) who are married after washing their hands in a golden basin, but because they have a holy object and want to live an ordinary life, they have to endure the story of the killers led by the "King of Wheels" (Wang Xueqi). After the world premiere in Venice on September 3, "Sword Rain" will be released in China on September 28. It is understood that the overseas sales of "Sword Rain" have been successfully completed. The copyrights that have been sold include 6 continents, including Africa, and dozens of countries, covering a wide range. Producer Zhang Jiazhen admitted that "more than half of the cost has been recovered by virtue of overseas pre-sales, and the pressure on the domestic box office can be imagined."