CCTV exposed "water injection data" and "Weibo" in response to star traffic fraud.
BEIJING, Feb. 24 (Xinhua) In response to the unusually high forwarding data of Weibo, a star account reported by CCTV and other media, Weibo, the official of Sina Weibo Community Management, announced on the 24 th that the upper limit of Weibo’s forwarding and comment count has been adjusted to 1 million; In view of the possible illegal and criminal acts in the phenomenon of data brushing, evidence materials have been provided to the public security organs for many times to report the case.
Full text of the announcement:
1. In view of the similar problems reflected in CCTV reports, Weibo has adjusted the display mode of forwarding and commenting on Weibo on February 3rd. After adjustment, the upper limit of Weibo’s forwarding and comment count is 1 million, that is, when the actual number of forwarding and comments exceeds 1 million, the corresponding number of forwarding and comments is 1 million+. The adjustment and adjustment purpose were also announced on January 8.
2. The purpose of the adjustment of the above counting display mode is to break the "prisoner’s dilemma" comparison brought by the data-only view and the traffic-only view, in order to free the fans from this vicious "competition".
3. In addition to the adjustment of the display mode of forwarded comments, Weibo’s hot search, celebrity power list, hot topic list and other list products have always adhered to the rules and strategies that users’ repeated behaviors cannot be counted.
4. Behind the unusually high star account data is that the traffic "competition" has degenerated into the erosion of the whole product and society by the Internet black products. In this kind of "competition", Weibo, as a platform, not only fails to gain normal users and traffic, but also bears the risks brought by it. Weibo is totally unwilling to see this kind of "competition" continue, and has also made relevant product adjustments.
5. Data swiping is mainly manifested in forwarding and comments swiping. At present, this kind of data that is out of common sense is not completed by real fans, but mainly by various "plug-in" software that can log in to multiple Weibo accounts, while the developers and operators of "plug-in" rely on the number of login accounts to make profits.
6. In order to enable the forwarded comment data to "cheat" the cheating system of Weibo platform, the account source carried by "plug-in" has "evolved" from the machine account registered in batches to stealing the user’s normal account, even the blue V institution account.
7. In view of the possible illegal and criminal acts in the above phenomena, since last year, Weibo has repeatedly provided the public security organs with the evidence materials to report cases.
According to the announcement, Weibo, as a social media platform with a large number of users, is always willing to assume the main responsibility of enterprises and the social responsibility of operating the platform. However, in the face of all-powerful Internet piracy, it also needs the help of relevant law enforcement agencies and depends on the improvement of legal rules.