Deep integration of culture and tourism empowers high-quality development
Culture is the soul of tourism, and tourism is the carrier of culture.
During the "Thirteenth Five-Year Plan" period, the municipal party committee and municipal government insisted on cultivating the cultural tourism industry as a high-growth industry. The main responsible comrades of the municipal party committee and municipal government respectively established a leading group to promote the reform and development of tourism. The municipal party committee included tourism work in the main work points of the standing committee of the municipal party committee. The municipal government incorporated tourism development into the urban development plan, and further promoted the integrated development of culture and tourism, forming a new pattern of cultural tourism development.
In the past five years, the industrial strength has been significantly improved. From 2016 to 2019, the city’s domestic and foreign tourist arrivals and total tourism revenue increased by 19.6% and 24.2% respectively, reaching 31.1485 million and 21.637 billion yuan. The added value of the cultural industry reached 1.581 billion yuan, with an average annual growth rate of 7.79%; the growth rate of large-scale legal persons was 16.9%, ranking third in the province; the number of Internet information services, digital content services, and creative design service units reached 816. In 2020, affected by the COVID-19 pandemic, the recovery rate of domestic tourist arrivals and total tourism revenue in the city was still higher than the data released by the China Tourism Academy.
In the past five years, the market vitality has been significantly improved. Seven new scenic spots above 3A level in the city, eight new high-star tourist hotels, more than 300 travel agencies and their branches, and two cultural tourism enterprises with a main income of over 100 million yuan.
In the past five years, the brand competitiveness has been significantly improved. The city has added 1 national wetland park, 1 national red tourism classic scenic spot, 1 national patriotism education demonstration base, and 2 national bookish homes. 4 cultural enterprises have been recognized by the national enterprise certification, 2 new national key cultural relics protection units, and 5 provincial-level intangible cultural heritage.
Transforming resources into advantages and building a cultural tourism destination in northern Anhui
Huainan has profound historical and cultural heritage, rich characteristic tourism resources, and obvious advantages in developing cultural tourism formats. Our city insists on turning characteristic resources into development advantages, and accelerates the construction of a cultural tourism destination in northern Anhui with Shouzhou Ancient City, Bagong Mountain Historical and Cultural Tourism Area, and Jiaogang Lake Leisure and Holiday Tourism Area as the core. Focus on improving scenic spots, transform and upgrade the reeds in Jiaogang Lake Lotus Lake, and build key projects such as Anhui Chu Culture Museum, Bagong Mountain Four Seasons Flower Sea, Jiaogang Lake Flower Sea, Zhongpei Yuquan Bay, and Huainan Crime Evidence Site Protection and Display (Phase I) of the Japanese Invasion of China. Focusing on integrated development, relying on urban construction, we will build tourism infrastructure such as the ancient city tourist distribution center of Shouxian County, the Huanshan Road of Shungeng Mountain, and the new wharf of Jiaogang Lake; relying on urban commerce, we will build leisure venues such as Jiaogang Lake tourist shopping street, Wanda cinema, and shopping plazas; relying on industrial, agricultural, and coal mining subsidence areas to build tourist attractions (spots) and expand the city’s tourism territory.
In the era of national tourism, the aroma of wine is also afraid of deep alleys. On the basis of practicing internal skills, our city has dug deep into the cultural connotation of the Huai River, strengthened cultural tourism publicity and marketing, and innovatively launched three characteristic cultural tourism activity brands: "Chuyun Shouchun City", "Bagongshan Tourism Carnival" and "Jiaogang Lake Water Youth Happy Season". Strive to create 6 cultural tourism routes such as "Follow the idiom to visit Huainan", 4 rural self-driving tour routes "spring, summer, autumn and winter", and 8 tourist boutique routes. "The most amazing beef soup" and "Tofu Happy Exchange" are listed in the Guinness World Records.
Highlight the cultural benefits of the people and live a happy life for the people "up the ante"
After the main social contradiction in our country is transformed into the contradiction between the people’s growing needs for a better life and unbalanced and inadequate development, culture, as an important part of it, plays a more prominent role.
During the "13th Five-Year Plan" period, the city’s cultural facilities were upgraded and built into a municipal cultural and art center; there are currently 10 public libraries, 9 cultural centers, 4 museums, 73 township comprehensive cultural stations, and 832 farmhouse bookstores. Cultural information grassroots service points cover villages and communities, and all are open to the public free of charge. Fully complete the construction task of 142,800 radio and television live broadcast satellite households. 1060 village-level comprehensive cultural service centers have been built, forming a network of public cultural facilities covering urban and rural areas, with complete functions, convenience and speed.
Culture benefits the people, and the people share it. Our city has carried out nearly 5,000 performances of sending plays to the grassroots and into the community, completed 50,447 rural digital film public welfare screenings, completed the construction of 30 outdoor fixed screening points and 5 indoor screening points. For 4 consecutive years, we have carried out the "Three to the Countryside" cultural performance activities to benefit the people, completed 30 "Propaganda of the 19th National Congress of the Communist Party of China · Literature and Art into the Grassroots" series of literary and artistic performances, and held 20 "Heart and Hand"
Hand in hand with a well-off society "theatrical performances have comprehensively enriched the spiritual and cultural life of the masses.
Adhere to spring cultivation and summer cultivation, and a hundred flowers bloom in literary and artistic creation
During the "13th Five-Year Plan" period, the city’s literary and artistic workers strengthened their awareness of high-quality products, and their literary and artistic creations were full of good performances.
Traditional art shows new vitality. The flower drum dance "Red Hydrangea of Hometown" won the first prize of the 15th China Population Culture Award, and "Osmanthus in August" was shortlisted for the finals of the 18th Stars Awards Dance category; the drama "Garbled" won the Silver Award for Excellent Drama in the 8th National Small Drama Competition of "Zhonghua Chanting", and "Helping Amazing Fate" won the first "Golden Hundred Flowers" national small drama and opera works exhibition "Star Drama Award"; Huaihe Drum Book "Secretary’s Intervention" is the only folk art work in the 2020 Anhui Province Drama Creation Incubation Program.
Children’s performing arts show new characteristics. The creative programs of Huainan Xiaobailing Children’s Peking Opera Troupe "Golden Monkey Welcomes National Day", "The Quintessence of the Country" and "Journey to the West of Fairy Tales" have won the "Best Group Program Award" in the Chinese Children’s Opera Little Plum Blossom Competition for three consecutive years. "Liyuan Beibei" "Welcome Spring", "Little Dream Chaser", "Golden Monkey Welcomes June 1st", "Dancing on the Chicken" and "The Quintessence of the Country" have won the first prize in Anhui Province for six consecutive years. Children’s dance "Twist Braid" won the 10th "Little Lotus Style" National Children’s Dance Exhibition "Little Lotus Rookie Award".
Strengthen protection and use cultural heritage to break through the cocoon and become a butterfly
Huainan is a city of Chinese idioms and allusions.
The municipal party committee and municipal government attach great importance to the excavation, protection, development and utilization of regional traditional culture. Using idiom allusions as a medium, they successfully declared the "City of Chinese Idiom Allusions" in 2018 and created a national-level urban cultural business card. The renovation of the ancient city in Shouxian County began to break the problem, and the municipal subsidy was 10 million yuan. Shouxian County established a special project fund for the protection of the ancient city every year of 50 million yuan. More than 30 key projects for the protection and utilization of the ancient city were implemented, and a total investment of 150 million yuan was completed. Implementing cultural relics restoration, the Datong Mass Pit Education Museum completed the construction of the protection and display of the sites of the crime evidence of the Japanese invasion of To expand the protection of intangible cultural heritage, five projects including Huainan Zijin carving, Huainan beef soup production skills, and 24 solar terms were selected into the provincial intangible cultural heritage representative project list, and Shouzhou gongs and drums "Feishui Rhyme" won the 14th Folk Mountain Flower Award.
Strengthen market supervision and polish the image of Huainan’s cultural tourism market
The order of cultural tourism market is related to the image of Huainan city.
The municipal culture and tourism department has made great efforts to strengthen market supervision, inspecting an average of 3221 cultural market business sites of various types every year, carrying out a total of 47 special project actions, handling 245 administrative penalty cases of various types, and banning 79 black broadcasting and tourist book stalls. The case of Rong Mouxian’s distribution of prohibited publications has achieved a new breakthrough in animation cases. The case of engaging in commercial Internet cultural activities without approval has been notified and commended by the National Ministry of Culture and Tourism. The Internet surfing monitoring system "Jingwang Pioneer" and the upgraded "Xiangtian Jingwang" have maintained an average monthly online rate of 100%.
The integration of culture and tourism, moving towards a new journey. Looking at the "14th Five-Year Plan", the city’s cultural and tourism system will aim to create a cultural tourism destination in the Yangtze River Delta, continue to promote the integrated development of cultural tourism industry, improve the public service system, promote the protection and utilization of cultural relics, promote the protection of intangible heritage heritage, and basically form a comprehensive and in-depth integrated development pattern of culture and tourism industry. Build a number of characteristic cultural tourism projects, cultivate a number of cultural tourism enterprises with greater influence and competitiveness inside and outside the province, and form a number of well-known cultural tourism brands, making culture more dynamic and tourism more attractive.